"The start-up is banking on a slate of original live programming with talent including the likes of former adult performer Sasha Grey and rapper Dumbfounded, whose real name is Jonathan Park. "You have all of the fandom, all of the viewership tied directly to individual streamers. "Horn said VENN was tapping into the $150 billion gaming industry due to how much it resonates with younger audiences — according to the Entertainment Software Association, 65% of American adults play video games while the average age of a gamer is 33. Although he added it would be "very difficult" for the company to gain traction. Our team is the most important thing about what we do. But, he hinted that video games and esports wouldn't be VENN's only source of entertainment. No luck, however, as patch notes decreed: "Counterstrike cooldown: 16 to 14." VENN, a new free-to-view TV network with original shows that focus on video games and esports, launches Wednesday. Most recently, he joined the newly formed video game entertainment and news network VENN — which Patterson is also active on Twitch, where he streams multiplayer battle arena game This signing continues the trend of gaming personalities and streamers being signed to major agencies. When the coronavirus pandemic hit, Ben Kusin and Ariel Horn knew they were going to have to change tack.Kusin and Horn are the co-founders of VENN, a new free-to-view TV network that launches Wednesday with original shows that focus on video games and esports. Performers will also have "talent bubble" rooms where they can get ready.LA has the highest number of Covid-19 cases by county, according to data compiled by It's a tough backdrop for a fresh media brand to launch against, as the $1.8 billion short-form video streaming app Quibi "As it turns out, what we're finding in the market right now is that many brands and strategic partners want to create meaningful connections for the Gen Z millennial demographic," said Kusin. Kusin was formerly an executive at Vivendi Universal Games — which in 2007 merged with Activision to create what is now Activision Blizzard — while Horn has been credited with building out esports production at Tencent's Riot Games, known for its popular "League of Legends" game. They pointed out that major rappers such as Post Malone and Logic are big gaming enthusiasts. "We have rethought the television business model. It will also face some competition as G4, a former gaming-focused TV network, announced plans for a "It is still going to be very difficult for VENN and G4 at this rate to capture the audience they need to run a 24/7 network livestream," Breslau said. James "Dash" Patterson works as a broadcast and analyst desk host for Riot Games. "We have now learned a lot about gamers as gaming becomes ubiquitous," Horn told CNBC. "Kusin and Horn are veterans of the media and gaming industries. VENN's output will be broadcast live on streaming platforms including To accommodate workers and content creators in the wake of the coronavirus outbreak, Kusin and Horn realized they would have to scale back operations in some way. Their hearts filled with dread and begged Riot to stop. "We just want to continue to understand what young people want by using gaming as a lens, but not to only talk about gaming. "There's not a lot of opportunity to buy that in the form of television at the moment. For instance, while they had initially planned to open two studios in New York and Los Angeles, the entrepreneurs have now opted to launch in California's largest city first while its New York launch has been delayed. Before joining Riot in January 2014 as an e-sports coordinator, he studied acting in New York and starred in off-Broadway shows and movies. With people spending more time than ever tuning into game livestreams, "the industry is ripe for this to work," Rod Breslau, an esports and gaming consultant, told CNBC. "VENN is hoping to capitalize on the huge swell in demand for gaming and streaming services as consumers have been stuck indoors due to government-enforced lockdowns. The Hollywood Reporter is part of MRC Media & Info, a division of MRC. "In Covid, you've got to keep everyone separate," Kusin told CNBC on a video call from VENN's LA studio. "TV is in a crisis because of these legacy business models," Kusin said.
"It's really about best practices … it's going to be, for a while, our responsibility to take best in class measures every step of the way. After a six month period of preparation he joined the live broadcast team as the desk host for the North American LCS. Explore a career at Riot
Global Business and Financial News, Stock Quotes, and Market Data and Analysis.Esports companies on hiring spree as leagues adapt to remote competitionGaming TV network VENN's live studio in Los Angeles, California.Epic Games CEO Tim Sweeney on the state of the gaming industry He also starred in the Riot Youtube show /All Chat, whic… Grey and Park will host their own talk show called "Grey Area," while VENN will also broadcast a variety of other gaming and pop culture-related shows.Its co-founders claim to have secured the "biggest and best talent," with more guests in the pipeline that have not yet been publicly disclosed. "Games and consumption of games video is booming, so this is not a bad time to launch," Piers Harding-Rolls, research director of games at Ampere Analysis, told CNBC. "To take precautions against the virus, VENN has installed plexiglass partitions between work stations and is deep cleaning its LA studio every night, Kusin and Horn told CNBC.
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